Creativity needs new inputs to spark new ideas.
As Leo Macias says: “To think differently, we need to feed ourselves differently. You never see cows eating meat.”
In his creative process, Leo constantly searches for references that challenge conventional thinking. He dives into global sources of inspiration across creative industries — from music to gastronomy, fashion to hidden bars, technology to travel, including art, installations, architecture, design, behavior, literature, games, science, and cultural movements — everything that can provoke new perspectives.
More than absorbing, Leo shares these discoveries with the team at Noad Creative, cultivating a culture of exchange, creative repertoire, and ongoing oxygenation.
If you believe that great ideas come from the unexpected, subscribe to Oxygem by Noad — a monthly newsletter featuring the five most inspiring things Leo encountered that month.
Free content, carefully curated to recharge your day, your team, your brand — and remind you that thinking differently starts with being inspired differently.
